“People trust their eyes above all else – but most people see what they wish to see, or what they believe they should see; not what is really there”
― Zoë Marriott
, Shadows on the Moon .
Overhead lighting disguises true colors.
Bagged items appealling but impractical.
Organic items pricey but also green.
Have you ever noticed that the folks who manage super markets are a lot more deceptive than we the consumer would like them to actually be?
Some produce items are presented in a light that is manipulated to deceive harried shoppers. Bananas are one such item that are given the Eden-like appearance of the perfectly ripened , readily edible fruit. However, at times this appeal is artificially aided by over head lighting which bathes the items in an ephemerally pleasing yellow glow.
I enjoy cooking and spend a lot of time down the produce aisles of many markets and notice they all suffer from the same inclination: use a lighting system that will overly enhance the ripeness and appeal of your product so that the customer will be duped into buying it. End of story.
This blatant visual deception applies not only to the regular priced bananas but also the organic ones which are sequestered in a specialty display case meant for them alone. The only bananas that are presented in a ripened format are those that are bulk wrapped and plasticized in a bunch that is roughly composed of at least two dozen readily edible bananas.
This packaging is unpractical for most buyers and so this item is purchased by those folks who own small markets in the area and can reap the benefits of the bulk discount. I spoke with a few of these mystery shoppers and they told me that the price charged for these bulk-wrapped bananas saves them money when they display them in their own neighborhood market shelves. Bully for them.
The produce managers I spoke with at a few of the larger markets confided that this does happen but they are given certain promotional campaign guidelines to follow. Often the results for consumers means that the display shelves are bulging with under ripe bananas really not fit for human consumption. Apparently their hands are tied in this matter.
Many folks will caution let the buyer beware. But it is time that the seller also become aware that many frustrated buyers will look elsewhere for their favorite item and that this sleight-of-hand light display will cost them valued customers.